I am moving my butt and leaving my house in a few minutes. Okay, I said this 15 minutes ago! But I mean it this time, trust me! 
The reason I am willing to leave my home office and go buy another pair of new shoes is because of the appealing day market that is full of point of purchase displays.
It’s normal to see point of purchase displays at the check out portion of the retail stores to catch the attention of the buyers and prospective buyers, right?
But have you ever seen a day market full of displays to win the attention of customers? This day market organizer is clever at using this kind of advertising to target impulse buyers.